STONE ISLAND’S PANAMA TINTO TERRA COLLECTION FLIES THE FLAG FOR SUSTAINABLE STREETWEAR IN ITS SPRING/SUMMER 2024 SEASON

Stepping up from its garment innovation legacy, Stone Island pays back to the earth with PANAMA TINTO TERRA, its 2024 Spring/Summer collection. The cult Italian streetwear brand welcomes summer with a range of functional garments that repurpose cotton material scrap from its own production chain.

Here, Stone Island selects and reprocesses scraps from its production plants to obtain new blended yarns which contain at least 50% recovered material. The extensively recovered and regenerated material is crafted in finished garments dyed with pigments from natural mineral. The Tinto Terra (natural dyes) theme reflects in a limited colour palette of ruggine, polvere, ecru and pistachio that champions the reduced use of water.

Ethical Innovation

While the PANAMA TINTO TERRA collection’s committed focus on sustainability is a first for the Stone Island, being environmentally conscious is steeped in the brand’s DNA. Founded in 1982 in the northern Italian town of Ravarino, Stone Island is a global leader in product design and garment innovation. Conceived with a philosophy of research, experimentation and function by avant-garde fashion designer Massimo Osti, the brand has consistently pushed the envelope on fabric technology.

From the original Tela Stella sea green and salmon parka inspired by military truck tarpaulins to the Toffee Wrapper jacket, its fresh, bold and creative products have disrupted the market while sparking street sub-cultural revolutions for over 41 years.

The new collection builds upon the brand’s experimental heritage. While the focus here is on sustainability, with natural pigments and rigged textures, the garment details are unmistakably Stone Island. Whether it’s the overstitched collars with small buttoned strap, the two functional angled breast pockets, buttoned strap at cuff or button fastening hidden by placket, the impeccable craftsmanship here makes the pieces a coveted addition timeless contemporary wardrobe.

Stone Island devotees will of course seek out the iconic compass badge, a symbol of the love of the sea and constant innovation in the fashion industry. The brand was, after all, launched in tribute to the adventure novels by author Joseph Conrad and his passion for seafaring and the sea.

Cultural Zeitgeist

Since its inception, the maverick Italian luxury brand has passionately intersected with street sub-cultures. Its cult following in the UK and Asia has extended to America, ensuring a dazzlingly diverse fan following, from football stars to hip-hop artists. With the PANAMA TINTO TERRA, the brand has managed to harness its technical know-how to lower environmental impact, leaving its mark on generations of fashion icons who are as conscious about the earth and climate change as they are about style.

In lieu of its meaningful, clutter-breaking advertising, the SS 2024 campaign places individuals, opinions and conversations at the centre of the sustainability-led collection.

Directed by Ferdinando Verderi and styled by Max Pearmain, it features 16 members of the brand’s global community for the first time. The cast includes actor Jason Statham, producer and musician Dave, choreographer Wayne McGregor, tennis player Henry Searle, rapper Tricky and architect Heidulf Gerngross.

Photographed against Stone Island’s iconic white background, each gentleman answers ten questions specially set by curator and cultural critic Ulrich Obrist, artistic director of London’s Serpentine Gallery, with the answers appearing alongside the portraits. The interactive approach moves from simple and playful to deep and impactful, revealing facets of each Stone Island ambassador and a global community that is intrinsically tied to the earth we inhabit and must care for.

Find out more and shop the new collection here, or visit the Stone Island boutique at Marina Bay Sands (10 Bayfront Ave, B2 – 18, Singapore 018956).

2024-04-24T03:20:02Z dg43tfdfdgfd