Roc Nation is an entertainment industry based in New York. The company grew and opened other offices in Nashville, Los Angeles, and London. It was founded in 2008 by Shawn Carter AKA “Jay-Z.” Jay-Z is a rapper and a businessman who decided to open doors for other artists and sports stars as well. The company offers entertainment services like music production, management and talent nurturing. The company has different departments like Roc Nation Sports, StarRoc and Roc Nation Records. What most people don’t know about ROC Nation is how they manage to be boomingly successful over the years. Well, that is because of a particular woman. She is an entrepreneur, talent manager, and producer.
Desiree (Dez) Perez is the woman behind the great successes of Roc Nation. She has been the chief operating officer of the company since 2009. She is an influential person when it comes to making company deals.The company is the home to some of the well-known artists like Jay-Z, Rihanna, J.Cole, Big Sean, Demi Lovato, Omarion, DJ Khaled, Rita Ora, Meek Mill, Shakira and many others. Desiree has been of really great help in branding and promoting her clients.She has proved the industry which was always male-dominated wrong.
She is a powerful woman who is respected by many people in the entertainment industry. Desiree Perez is married to Juan Perez, who heads Roc Nation Sports, which has also signed in many sports stars and helped them improve their career. When it comes to negotiating and signing contracts, Desiree’s face is always present as she is an amazing negotiator who makes sure that her clients profit from it. The company has partnered with fashion and technology bigwigs to boost their clients’ career. Desiree is also the mind behind the successful tour performances and their social media growth.
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