In the past decade, things have drastically changed in the lip balm industry, and it can all be attributed to the sensational new EOS Lip Balms that have hit the market. Chapstick, original, cherry or mint, has been the leading lip balm for many years, in fact, it was the only lip balm besides the cheap generic brands.
EOS Lip Balm is a unique lip balm that comes in over 15 different flavors, which makes it very intriguing for the oversaturated market and the millennials who have adopted the new EOS products. One of the defining differences of the EOS or Evolution of Smooth products (https://evolutionofsmooth.com/lip-balm.html) is that they are not buying into the cylindrical containers that Chapstick is known for.
EOS has designed a pretty, sassy round container that allows the user to apply the balm from a pretty little container. The lip balm company also adds a fragrance to match the flavor in their products, so as they are used an inviting fragrance enhances the user as well.
It was seven years ago that EOS Lip Balm began to occupy the shelves in Walgreens, Walmart, and Target. Celebrities like Miley Cyrus, Christina Aguilera, and Kim Kardashian began using the little balls of balm and were seen with them on Facebook and Instagram. Then the latest thing in lip balms hit the beauty magazines and the L.A. fashion world, and EOS became second only to Burt’s Bees Lip Balm.
EOS Lip Balm is organic, which is presently in high demand. Today, it sells over 1 million units a week, and management has strategic plans for the future. As the lip care market is expanding and growing at a steady pace, EOS market researcher’s project that by 2020 sales will exceed $2 billion, which is outstanding for the lip balm industry.