The Cosmetic Industry is one of the most profitable and popular industries in the world. Many of the more prominent brands such as Maybelline, L’Oréal, and MAC have dominated the scene for decades with their all exclusive products. As of late, a new brand has taken control of the market and has begun setting new trends. Lime Crime is the name and eclectic make-up is the game. Lime Crime is the premier line of cosmetics in the 21st Century thanks to it’s vibrant colors choices and high quality as well as it’s vegan and animal cruelty-free products. This company/brand was founded by a young woman named Doe Deere and with this eclectic style, the brand is changing the status quo when it comes to cosmetics.
Doe Deere always has a flare for style since a young girl. As a child, Deere and her friends would always dress up and experiment with make-up products, but Deere stood out from the pack. Her style always seem to be a bit more exaggerated more so than her friends as she would wear some of the brightest most bold colors she could get her hands on. This has transcended into her adult life which is paying off huge dividends. Doe Deere’s creativity just came natural and in 2004, she opened as an independent business. Being a one woman crew, Deere developed, sewed, and modeled her own products which started to create buzz. knowing that she needed to set her products apart from the competition helped her thrive in this current niche. Revamping and perfecting the brand was her best move and in 2008, Lime Crime was ready for business.
The brand’s Blue Unicorn Lipstick is one of it’s best sellers as these Velvetine products gave it’s users a fresh new look. Lime crime is surely a reflection of founder Doe Deere and this refection has quickly made the brand a cult leader.
Doe Deere’s typical day at the office is all about being productive. She and her team has a meeting for formulating new strategies and the development of future products. As of today the brand’s cosmetics cover lipstick, lip gloss, as well as founding. The future looks very bright for Lime Crime and Doe Deere is steering the ship to even more success in the future.