The creator and founder of Lime Crime, Doe Deere, reveals to Savoir Flair that her morning beauty routine begins each morning at 8:30 a.m. Living in Los Angeles where the air is dry, staying hydrated by drinking a glass of water is key. After her essential hydration, Deere performs stretches and then eats a healthy breakfast of hot cereal, yogurt, fruit and fresh orange juice.
Setting aside a time slot after breakfast to keep in touch with company members is crucial to her day. Deere admits to the guilty pleasure of checking Instagram and responding to emails throughout the day.
First, Doe Deere washes her face with Glossier. Her makeup routine begins with a moisturizer followed by makeup. Foundation is applied, then set with powder before filling in her brows. Deere uses a pink or red color on her cheeks and lips to bring life to her face. While her makeup routine typically takes between 15 minutes to an hour, Deere prefers to shower in the evening and style her dry hair during her morning beauty ritual.
Doe Deere is the creator of the makeup brand Lime Crime. Named Top Inspiring Female Entrepreneur by Self-Made magazine, Deere allows her artistic self to create color. She invented the brand name Lime Crime when registering for a new eBay store. Deere’s color creations now stand for a color revolution. All Lime Crime makeup is intended by Deere to be imaginative and brave, letting consumer’s try bold colors.
Embracing her imagination and differences, Deere launched Lime Crime on the internet to reach consumer’s throughout the world. As a successful entrepreneur, Deere considers herself to be a passionate listener to employees and consumers when it comes to suggestions and concerns. To grow her makeup brand, Deere uses her strategy of trusting her gut instincts to make decisions. While the company continues to be internet-based, social media contains advantages and challenges. Providing instant feedback to consumer’s gives Deere a marketing advantage, social media also presents challenges like anonymous rumors. Remaining optimistic and confident in her company, Doe Deere ignores misinformation said about her company and herself.
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